Ditton Wine Traders’ fine wine blog

Indeed. Shame on me. I get so many calls and emails from people saying how much they enjoy this blog and yet I have found it difficult to update it regularly. The purpose of the blog has always been to keep you informed of the fine wine market. To provide you with information from within the wine trade. A no-nonsense approach without the aim of selling. I do enjoy writing these posts, I get a lot of pleasure out of the (very positive) feedback from readers and I'm sure it will, indirectly help the business grow.

At the same time, it's very time consuming and difficult to actually live up to the promise of keeping you informed. And I got told off by my marketing people... They say the content is great: highly informative and with a unusually direct and authoritive approach which customers will love. Moreover, they say, the wines you write about are actually available. In a market where scarcity rules, Ditton Wine Traders actually offer Lafite 2008, Mouton 2008, Lafite 2009, various vintages of Pavillon Rouge and Petit Mouton. And all at great prices. The only problem is that hardly anybody manages to find your website or blog, so what's the point? You need activity on your website in order for people to find it, they say.

Thirdly, with my blogposts I have to make a selection of news and developments that I think are most relevant and then voice my opinion on them. Whilst very meaningful, by nature this approach is also depriving you of lots of other information you might find very useful. Wouldn't it be nice if you would know that in visiting www.dittonwinetraders.co.uk you would have access to all of the most relevant information about the fine wine market and you could be confident you don't need to look anywhere else?

So, after thinking about the above, I have decided to take a new approach. I think you will be better served if I continue writing my personal views on this blog but add news to it. Selected, frequent, relevant news from a host of sources. Basically, sharing with you all the information we ourselves are getting. And by doing so, there will also be more people that will find the website, which in turn will allow us to keep our prices low.

As per the beginning of December, you will be able to find – on this website – daily, relevant news about the fine wine market, wine investment, the wine trade and the hottest picks. This will hopefully give you a proper overview of what's going on in the world of fine wine trading. I also intend to use social media, both as a source of news and as a platform to share it. So, watch this space.

In the meantime I have to fill in the 5 month gap in news and developments, which I will do in tomorrow's post.