With a recent history of being able to start a market rally with their wine label releases, especially after the Chateau announced Chinaman Xu Lei would design their 2008 label, today’s news of Mouton Rothschild’s ‘art-work’ for the 2011 vintage has fallen somewhat short in terms of excitement generated.
French painter & sculptor, Guy de Rougemont, joins the list of artists to design the label for the Chateau, a tradition started in 1945.
The last Frenchman to produce a label for the château was Bernar Venet, who designed the 2007 label. Last year’s artist, Jeff Koons, has been more heavily involved with the design around bottles and labels in recent months, producing the ‘balloons’ design for Dom Perignon earlier this year.
A member of the Academy des Beaux Arts, Guy de Rougemont’s work encompasses “the clarity of vines in sunshine to the darkness of the cellars – all the stages of the birth of a great wine,” according to the Chateau.
His previous works & achievements have included the courtyard at the front of the Musée d’Orsay, as well as much admired modern furniture designs.
‘Guy de Rougemont is an old friend of mine,’ Chateau owner Baroness de Rothschild told decanter.com. ‘We first met when I was 18 years old, and I have followed his career ever since.’
One of the stars of the 2011 vintage, and a wine Parker has described as “significantly more powerful, rich and textured than… Lafite Rothschild,” the Mouton Rothschild 2011 is currently trading at £3,800 per 12 bottles under bond.
For more information on Mouton Rothschild, please see our feature on Mouton here.