savvy chinese buyers looking beyond bordeaux

Decanter published below article on their website today. From our own sales, we can confirm there is clearly a widening demand for Bordeaux. Top sellers for us have been Ducru Beaucaillou, Lynch Bages, Pontet Canet, Beychevelle, Cantemerle, La Mission Haut Brion, Leoville Lascases and Pichon Lalande to name a few. We also think that it's a matter of time before demand for Burgundy will increase even further, as well as for Barolo and Tuscany's top producers. This is a logical consequence of both drinkers and investors looking for value for money and is a healthy development.

Savvy' Chinese buyers looking beyond Bordeaux

Chinese fine wine consumers are diversifying beyond Bordeaux and buying an ever wider range of wines from Burgundy and the New World, local merchants say.

Domaine de la Romanee Conti

Berry Bros & Rudd Hong Kong managing director Nick Pegna said the company’s sales of Burgundy had trebled during the campaign for the 2009 vintage in the run-up to the Chinese New Year. And Don St Pierre Jr, CEO of ASC Fine Wines, added that demand was rising for top wines from other regions, including Penfolds GrangePhelps InsigniaShafer Hillside Select and Gaja Barbaresco. ‘The range of Burgundies was broad and excluded a number of blue chips which aren’t released at this stage, namely DRC, as well as Clos du Tart,’ Pegna told ‘This was the likes of Comte ArmandFichetGagnardD Lafonde MontilleGrivotClavelierRionRossignol-TrapetVougeraie.’

Pegna emphasised that Bordeaux continued to dominate fine wine sales, adding that sales of Mouton-RothschildMargaux and Haut-Brion had improved in the last two months. ‘Also, we have had some strong interest in older vintages of the likes of Cos d’EstournelPontet-CanetGrand Puy LacosteFigeac and Lynch-Bages. ‘In general terms, the market is becoming less polarised around a few names and buyers are diversifying, even for gift-giving which dominates this time of year.’

St Pierre said business was still good, with ASC sales for January and February likely to be about 35% up on last year, but added that demand for Bordeaux had shifted from the top five or seven wines to a broader selection of 15-20 chateaux.

Edward Ragg of Dragon Phoenix Fine Wine Consulting added: ‘More savvy buyers are looking at securing value from classed growths that are less well-known.’ He continued: ‘Wine lovers who are looking for something new and are keen to learn are gravitating towards the likes of Burgundy and the Rhone. ‘This is especially true among affluent, younger consumers who tend not to be as biased toward France and express interest in high-quality wines from various countries.’

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Ditton Wine Traders buy and sell fine wine.

The finest wine, at the very lowest prices. For drinking & investment; for both Private and Trade customers.

Ditton Wine Traders are exactly that, wine traders. Since 2004, we have bought & sold fine wine on a daily basis, at fair and competitive prices.

The prices you see on the website are the prices you pay – with no hidden extras. The advice is free here too. We do everything possible to make sure we keep our costs down. There is no shop – we use the phone and email. We don’t employ a lot of staff and we don’t have a swanky London office.

As a result, we are able to operate on a much lower margin than many of our competitors. Our ever increasing network of negociants, distributors, wholesalers, retailers and private stock-holders means we will frequently bring you ‘impossible to match’ deals. We specialize in the best wine from Bordeaux, as well as a fast growing list of the most sought after wines from Burgundy, Champagne and Italy.