should you sell your fine wine at auction?

eries of successful high-profile auctions have taken place in Hong Kong, of which three within the first month of the year. Further proof of HK’s prominent position in the Bordeaux-dominated fine and rare wines market. Two of these auctions were particularly high profile with a partial sell-off of the cellar of Lord Andrew Lloyd Webber, followed by a consignment from Bordeaux Winebank, a fund. Acker, Merrall and Condit, meanwhile, followed-up with a sale of premium Bordeaux and Burgundy. In all cases, providence was a key factor in attracting bidders prepared to go the extra mile. 

christie's logo

Liv-ex, the wine exchange, has published an article praising the success of Hong Kong’s auction position. Nonetheless, by analysing the results of 25 leading Bordeaux brands that appeared in all 3 auctions, it goes on to highlight that, overall, winning bidders paid a premium of 9% at Acker, 8% at Sotheby’s Lloyd Webber and a full 22% at Sotheby’s Winebank over the Liv-ex Mid Price, widely credited as the most accurate price indicator for the market.

Above has received widespread attention in the wine media. It seems HK buyers are willing to pay a significant premium over for example UK trade prices.

So, does this mean that selling at auction in HK will net you the best price?

The same Liv-ex study finds that once the buyer’s premium is removed (22% Acker, 25% Sotheby’s HK) to show final hammer prices, the ‘seller actually achieved around 10% less than the Liv-ex Mid Price at both the Acker and Lloyd Webber sales…and a par score at the Bordeaux Winebank sale’.

Therefore, the answer to above question is a resounding “no”. Even assuming a 0 % sellers commission (which is only the case at AMC, Sotheby’s charge between 2% and 10%), a seller will on average achieve 10% higher prices when selling to London Wine merchants.  

As some Hong Kong merchants note, also for them London retains its central position in the secondary market, as often it is there that the best prices, whether buying or selling, can be found.

Share this post


About Us

Ditton Wine Traders buy and sell fine wine.

The finest wine, at the very lowest prices. For drinking & investment; for both Private and Trade customers.

Ditton Wine Traders are exactly that, wine traders. Since 2004, we have bought & sold fine wine on a daily basis, at fair and competitive prices.

The prices you see on the website are the prices you pay – with no hidden extras. The advice is free here too. We do everything possible to make sure we keep our costs down. There is no shop – we use the phone and email. We don’t employ a lot of staff and we don’t have a swanky London office.

As a result, we are able to operate on a much lower margin than many of our competitors. Our ever increasing network of negociants, distributors, wholesalers, retailers and private stock-holders means we will frequently bring you ‘impossible to match’ deals. We specialize in the best wine from Bordeaux, as well as a fast growing list of the most sought after wines from Burgundy, Champagne and Italy.