Bordeaux 2012

A quick campaign!?

In a complete reversal on the late and sporadic releases of last year, it looks as though the Chateaux of Bordeaux won’t even allow the trade back to their desks before releasing their prices in this year’s campaign. Early reports claim that the campaign should all be over by Vinexpo, which runs 16th to 20th June, much earlier than last year’s finish in July.

the 2012 re-classification of st emilion

The Re-Classification of St Emilion

The latest changes in the St Emilion Classification show that hard work really does pay off. Congratulations to both Chateau Pavie, and Chateau Angelus on their promotions, which put them both in the same league as two of the most respected Chateaux in the world. This achievement is certainly well deserved in our opinion, and is recognition of all of the hard work that both have put in.

bordeaux 2011 en primeur campaign: missed chances

One word to describe the Bordeaux 2011 En Primeur campaign: shambolic.

Some more words: gross mismanagement. Short sighted. No vision or direction. No timing. No respect whatsoever for the merchants and more importantly, the consumer. An absolute shambles.

Who’s to blame? The Chateaux for not listening? The courtiers (the guys who are the go between Chateaux and French Negociants) for not being able to make a market, which is what they are supposed to do and are handsomely paid for?

5 tips for a successful en primeur campaign...

Every year, merchants and buyers alike get excited about the prospect of En Primeur, even in lesser vintages – for merchants, an opportunity to go and try the new wines that the Chateaux have spent the past year working hard on producing, chatting to the owners about the vintage; its difficulties and challenges, and then trying to gain an understanding of it all.

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