chateau latour to stop selling en primeur

Chteau Latour, the illustrious Bordeaux 1st Growth, has announced that 2011 will be the last vintage to be released En Primeur.

This is big news, as for the first time since the 1960’s, a First Growth Chateau breaks with the unique and over time very successful way that Bordeaux sells its newest wines.

Why would Latour do this? What are the reasons behind this decision? What are the implications? Here are our thoughts.