The Bordeaux 2010 En Primeur campaign has finally started. The tastings are done and reviews have been coming out thick and fast. The first wines have been released and once Robert Parker will release his scores (expected on the 3rd of May), we will see Chateaux step up the pace of releases.
Bordeaux 2010, as with Bordeaux 2009 before it, is a vintage born out of extremity. In opposition to the no less extreme but regular cycle of 2009, 2010 is the fruit of exceptional meteorological conditions that tested the vine to its limits. 2010 is an extreme vintage which, in this instance, went the right way.
The record-priced Bordeaux 2009 vintage currently trades at -2% off its London release price and so far has failed to produce growth in accordance to expectations. We look into alternative fine wine investment strategies that – albeit with hindsight – would have netted a better return.
The pressure mounts. The Bordeaux Chateaux owners and Negociants are always asked to keep their En Primeur prices down, particularly by the UK trade, so nothing new there. However, for the 2008 campaign, there are many more voices that advocate this point of view.